Last week, Town of Marana won the national Savvy Award from the City-County Communications and Marketing Association in the category of “Marketing and Tools - Marketing Event.” The award recognizes the design materials and outreach for the Marana Cape Chase Adaptive Fun Run, created entirely in-house by the Communications Division staff of the Town Manager’s Office.
“The graphics are some of the most intentional and well executed I've seen (government or private sector) in a while. The images of the real participants mirrors the event graphics in a way that illustrates that the intended message was clearly conveyed,” judges remarked.
The Cape Chase Adaptive Fun Run event was the first of its kind in the Marana community, and the Communications staff took inspiration from the superhero theme to illustrate original characters who represent a variety of special needs while showing their challenges as strengths. The brand aesthetic pulls inspiration from traditional comic book design elements. The characters were illustrated by hand with pencil and ink, scanned, and then digitally painted by former Communications Specialist Brad Allis. The art was then applied to a campaign design by Graphic Designer Ramon Armenta.
The City-County Communications & Marketing Association announced the 2019 winners of its national Savvy Awards Competition during a ceremony at the Hilton Denver City Center - Denver, CO on Thursday, Sept. 5.
The Savvy Awards, held in conjunction with 3CMA’s Annual Conference, recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. 3CMA accommodates local government organizations of all sizes and budget classes by judging entries in several different population groups. Over 700 entries in 40 categories were received. 3CMA utilized volunteer judges from across the United States to review every entry and provide constructive comments on the winning entries. 72 first-place Savvy Awards were presented. 72 second-place Silver Circle Awards and 73 third-place Awards of Excellence were also presented. The list of all award winners is available online at 3cma.org. For additional information, please visit 3cma.org or call 703-707-0830.