Marana, AZ – Marana Town Council officially selected the new Town of Marana logo this week during a special council meeting on Tuesday, November 29.
The final logo selection is the result of a year-long project involving months of research, drafts, and staff and public input. Marana's communication and design team worked with University of Arizona graphic design student Michael Hauri to research best practices and gather sketches and designs inspired by the current logo and seal, as well as the community's natural environment. Initial design drafts were presented to Town staff, and the feedback collected was used to develop the top five designs. Black and white versions of the proposed logos were presented to Town Council on September 13, and under Town Council direction, colorized versions were created in the Town's signature teal and copper colors. Those logos were then taken to the public for a month-long vote to determine the top three designs.
Marana has developed an evolving brand that places the highest priority on tremendous customer service to residents from all Town departments. The logo is the central mark that invokes the quality of service which the Town always seeks to uphold. The new logo will consolidate Town of Marana’s current marks, which include a logo and seal. The public will begin seeing the new logo around the community beginning in early 2017. In tandem with this effort, the Town will also update Marana's graphic standards, which provide guidelines for appropriate use of the logo. This mark will be used in a variety of applications, from vehicle branding to letterheads to T-shirt designs. The graphic standards will spell the specific requirements for using the brand in each of these settings.