A new website is in town, and with it a variety of discoveries for visitors thinking about traveling to Southern Arizona.
“Marana serves as the gateway to Southern Arizona,” Tourism and Marketing Manager Toby Parks says of the Town’s proximity to Interstate 10 just north of Tucson. “The website is an amazing foundation to promote tourism opportunities in the region as well as hotels to stay at in the community.”
Sleek, colorful, and responsive to all viewing devices, the website’s design is meant to attract attention. Viewers are immersed with visual highlights of Marana’s stunning scenery and attractions. The website features full screen video, interactive event calendar, itinerary builder, social integration, and interactive mapping. Visitors can plan their entire trip through one portal and subscribe for updates through e-news integration.
To ensure maximum visibility and outreach, Discover Marana is implementing print and online marketing campaigns to reach audiences in Arizona, California, Colorado and Mexico. Tucson Premium Outlets, Marana’s latest retail attraction, is at the forefront of initial marketing efforts.
“Everyone needs retail therapy sometimes. The brand new Tucson Premium Outlets gives visitors from across the region and Mexico more reasons to shop,” Parks says, “and our website will help to draw in that audience.”
Town Council approved the Lead Generation/Destination Marketing Program earlier in the year with the goal of making Marana more competitive in the tourism market.
“Tourism is a huge industry,” Mayor Ed Honea says in support of this initiative. “The Town of Marana recognizes what that impact can be for the local economy.”
Home to The Ritz-Carlton, Dove Mountain, the number one resort in Arizona, Marana is known for its beautiful open space and more than 35 miles of trails in the Tortolita Mountains. Add to that Marana’s close proximity to Saguaro National Park West and the Arizona-Sonora Desert Museum, and it’s easy to see why this community is a destination for outdoor enthusiasts.
Whether visitors to Southern Arizona want to experience breathtaking hiking, excellent retail, or diverse dining options, from upscale to casual, Discovermarana.org can help them find what they’re looking for. Marana is excited to offer new experiences to visitors as part of its new destination marketing efforts.