The Town of Marana received national distinction last week when it was presented the top award in public communications for print advertising at the annual City-County Communications and Marketing Association conference in Atlanta, Georgia.
The Town ‘s “Your Town” advertising campaign, designed and created entirely in-house, was one of 700 entries submitted to 36 categories for the 2015 Savvy Awards. The campaign includes a series of photographs showcasing different aspects of the Marana lifestyle.
Judges were drawn in by the strong visuals and authentic subjects.
“These beautifully designed ads featuring real people from Marana convey a strong message. This fast-growing city should continue to flourish with ads like these that are so easily identifiable and welcoming to the reader”, the judges wrote of their decision.
The City-County Communications and Marketing Association recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. Their Savvy Awards salute skilled and effective city, county, agency, or district professionals who have creatively planned and carried out successful innovations in communications and marketing.
The winning advertising campaign is part of a Town initiative to market Marana to residents, businesses, and visitors, and includes the “Your Town” trademark. Consistent with the inclusive messaging, the trademark is designed to be read fluidly, alternating between “Your Town” and “Our Town” depending on the reader’s preference.
Winning the Savvy award is an important milestone for the Town as it continues its marketing and outreach efforts. As Marana continues to grow, these efforts contribute to the Town’s reputation as a welcoming, supportive, and inclusive community.